Two packages · Fixed price

Logo, colors and typefaces. With guidelines that explain how to use them.

We research your sector, propose five graphic directions and put in writing how your brand is used, with logo, versions, colors, typefaces and applications. It is the base the site, the store or the system is built on afterwards.

Let's talk See pricing

Essential $95,000 + VAT · Complete $152,000 + VAT · Delivered as a high-resolution PDF

In short

Market research and definition of the look and feel of your sector.
Five initial graphic proposals applied on digital and print backgrounds.
The Essential is a mini guideline with logo, versions, uses, palette and typefaces.
The Complete is a corporate identity manual with foundations, visual language, applications and ready-to-use templates.

Why start with the brand

A site, a store or an app inherit their colors, typefaces and tone from the brand. When the brand has no rules, every new piece is designed from scratch and the whole stops looking like one company. The guidelines solve that once.

Essential package · Mini brand guidelines

Market research and a look and feel in line with your sector.
Five initial graphic proposals, applied on different digital and print backgrounds.
Primary logo and horizontal, vertical, icon and combined versions.
Clear space, minimum size, color variations and correct and incorrect uses.
Corporate palette with HEX, RGB and CMYK codes. Primary and secondary typefaces with their uses.
Proposed application on the website and basic stationery. Delivered as a mini guideline in high-resolution PDF.

Complete package · Corporate identity guidelines

Includes everything in the Essential package, plus the following.

Brand foundations with mission, vision, values and personality, plus tone of voice, key messages and a slogan if it applies.
Extended color and type system, with Pantone where it applies, usage proportions, hierarchies and application rules.
Visual language with photography and illustration style, iconography, patterns, textures, composition and layout.
Applications on full stationery, email signature, social media, presentations, business documents, merchandise and signage.
Delivered as a complete manual in high-resolution PDF, plus ready-to-use templates and assets.

Pricing

Two packages. Depending on the scope you need.

Both start from the same research and the same five proposals. The Complete adds foundations, visual language, applications and templates. Chilean pesos, + VAT.

All prices

Essential · Mini brand guidelines

$95,000 + VAT

One-time payment · High-resolution PDF

Market research and the look and feel of your sector
Five graphic proposals on digital and print backgrounds
Logo with versions, clear space, correct and incorrect uses
HEX, RGB and CMYK palette, typefaces and application on web and basic stationery

Complete · Corporate identity guidelines

Recommended

$152,000 + VAT

One-time payment · Guidelines, templates and assets

Everything in the Essential package
Mission, vision, values, personality, tone and key messages
Extended color and type system, visual language and iconography
Applications on stationery, email signature, social media, presentations, documents, merchandise and signage

Quick comparison

What each package includes.

Comparison of the Essential and Complete packages
	Essential	Complete
Research and five graphic proposals	Yes	Yes
Logo, versions, uses and clear space	Yes	Yes
Colors and typefaces	Basic	Complete
Mission, vision, values, tone and messages	—	Yes
Visual language with photography, iconography and assets	—	Yes
Applications on social media, presentations, documents, merchandise and signage	—	Yes
Ready-to-use templates and assets	—	Yes

Frequently asked questions

Brand identity and guidelines. What people usually ask.

What do I need to start?

A conversation about your business, your customers and your references, and whatever material you already have, even an old logo. With that we research the sector and prepare the five proposals.

What if none of the five proposals convinces me?

We review together what missed and adjust the direction. The final design is approved with you before we assemble the guidelines.

Can I move from Essential to Complete later?

Yes. The Complete is built on the same work. You pay the difference and the foundations, visual language and applications are added.

Are the guidelines useful for the website?

They are its starting point. If we build your site, store or system afterwards, we apply the guidelines directly, which shortens the design and makes sure everything looks like one company.

Web development

Landing pages, small business sites and corporate websites designed from your brand and built so people get in touch.

From $260,000 + VAT

E-commerce

Custom-built online stores with online payment, shipping and electronic invoicing.

From $845,000 + VAT

Self-managed platforms (CMS)

Digital magazines and newspapers, blogs, catalogs without a cart, menus and directories. A site with its own panel so your team publishes without touching code.

Quote on request